![]() ![]() Initially TechSmith built its own data collection system for its flagship products Snagit and Camtasia, but that system did not contain reporting or analytics, frustrating product teams and the technical professionals tasked with operating and maintaining it. Benefits across the organization include: TechSmith chose Revulytics Usage Intelligence, a comprehensive and easy-to-integrate product usage analytics and in-application messaging platform. Improved Product Roadmaps – Revulytics analytics answers key questions for shaping TechSmith’s product roadmaps. For example, Snagit has long been the industry’s leading solution for screen image capture and editing, but TechSmith had recently added video recording capabilities. ![]() ![]() Although there had been skepticism about the value to video functionality to customers, Revulytics analytics proved that a significant and growing number of customers were using the video features. Improving User Experience and Workflows – TechSmith has grown increasingly sophisticated using analytics to improve user experience. It has started to categorize products and features based on expected frequency of usage. Now it can give wide exposure in the product UI and in-product messaging to broad, daily use features while exposing more niche or occasional-use features to the right users at the right time. Improved Email and Advertising Campaigns – Revulytics in-app messaging supports TechSmith’s overall marketing strategy, and helps it improve emails and advertising. With Revulytics’ data, TechSmith can identify usage patterns among trial users, and focus emails on high-value features. Additionally the marketing team uses Revulytics analytics data to deliver better advertising at the top of the funnel, or target remarketing to trial users who return to its website. Turned Trial Users into Paying Customers – Many new TechSmith users start with a 30-day free trial, so increasing conversions is critical. Knowing how users first enter and explore each product and comparing the behavior of those who convert to those who do not, TechSmith can target specific in-app messages to introduce important functionality that results in more paying customers. The result includes more users discovering compelling value before their trials expire. ![]()
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